Skip to main content

About us

About us
Vision:
We bring Switzerland closer to the people.

Mission:
To this end we offer products that represent Switzerland and its values.

Strategy:
With enthusiasm, diversity and a wide range of products, a piece of Switzerland should be affordable for everyone.

Goal:
Through constant innovation, the interplay of design and technology, and contemporary products, we inspire our customers.




Berner Bär AG is a family business where passion and emotions are central. In our shops in Bern and Zurich we sell mainly souvenir articles. When selling souvenirs, the emotion, the memory of a special place, of a moment reflected in the product, is the decisive factor. With a lot of passion and attention, we not only design our stores, but also serve our customers. Whether a tourist from all over the world, or a customer from the region, a beautiful memory, a souvenir, is what we give away.



To our Story:

In 2010 we founded our first store, the Nydegg Kiosk, in the old town of Bern.

Three years later, we opened another store, the Bern Souvenirs.

In order to offer our customers an even wider selection, we opened our largest store to date, Berner Bear Souvenirs, in 2014. Covering an area of over 110 square metres, you will find everything your heart desires.

Only two years later the Zytglogge Boutique was added. The branch has two sales areas, which perfectly reflect the charm of the old town of Bern.

Finally, the first store in Zurich was added in 2020. So we are not only inspiring customers in Berne, but also in Zurich.